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LaSalle, Patricia Ann – 1991
This monograph examines college and university magazines aimed at alumni and designed to promote the institution and enhance its image. The first third contains three chapters. The first chapter reviews the evolution of these publications from their start in the late 1800s to today. The next chapter addresses questions of a magazine's role,…
Descriptors: Alumni, Colleges, Editing, Editors
Evans, Michael R. – Currents, 1993
Tips for editing effective college publications include developing a mission statement and using it for selecting appropriate articles; evaluating progress; regular correspondence with key constituencies; studying other periodicals; getting ideas from readers; inviting guest editorials; reading all institutional publications; reviewing back…
Descriptors: College Administration, Editing, Higher Education, Mission Statements
