Proposes three models of course-specific curricula and a content-curriculum model for undergraduate public-relations education, and proposes core and elective areas for a master's of public-relations curriculum. Agrees that public-relations curricula should have a broad liberal arts and science basis, and recommended more attention to ethics,…

During the past few years, Executive Master's in Business Administration (EMBA) programs at U.S. universities have expanded both in number and content. This article proposes a rigorous strategic planning model for EMBA program directors to consider in planning international experiences for students. It uses a case example to delineate between…

Intended as a contribution to a workshop discussion on program evaluation in higher education, the paper covers five major evaluation issues. First, it deals with evaluation concepts, explaining the purposes of evaluation; pertinent terms; and the sources of evaluation in public health procedures, the scientific method, the systems approach, and…

After a brief introduction offering three reasons people and institutions hesitate to commit themselves to a continuing process of "self-study-in-action," four types of administrative leadership activities are distinguished, those that: (1) respond to external emergencies/opportunities, (2) accomplish role-defined tasks, (3) define and…

This collection contains descriptions of 10 projects to prepare personnel to provide vocational education to special needs students. Included in each project report are an overview of project goals and activities, strategies found to be effective, problems encountered during the project, major resources required to operate the program, and the…