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Fraas, John W.; Newman, Isadore – Mid-Western Educational Researcher, 1996
In a conjoint-analysis consumer-preference study, researchers must determine whether the product factor estimates, which measure consumer preferences, should be calculated and interpreted for each respondent or collectively. Multiple regression models can determine whether to aggregate data by examining factor-respondent interaction effects. This…
Descriptors: Educational Research, Interaction, Multiple Regression Analysis, Research Methodology
Thompson, Bruce – 1982
Virtually all parametric statistical procedures have been shown to be special cases of canonical correlation analysis, which is a useful research methodology particularly when augmented by the calculation of canonical structure, index, and invariance coefficients. A logic for conducting stepwise canonical correlation analysis based upon evaluation…
Descriptors: Correlation, Multiple Regression Analysis, Multivariate Analysis, Predictor Variables