The purpose of this toolkit is to help education leaders craft written language that conveys their work clearly, effectively, and in a way that resonates with their intended audiences--otherwise known as messaging. Written messaging is the most critical approach for achieving coherence, consistency, and resonance. It ensures the audiences are…

Discusses the important features of a successful public relations internship program. Considers the academic preparation, the academic structure, and the administrative procedures necessary for deploying a successful internship program. (HB)

Effective communication among stakeholders in public administration internship programs (students, academic institutions, faculty supervisors, host institution supervisors, employers, professional and accrediting associations) increases the likelihood that all will emerge from the experience as winners. The core of this communication is the…

Five suggestions are made for moving the college public relations program toward more personal communication: (1) study the communication successes and strategies of others; (2) reassess current communication methods; (3) begin building a small-scale constituency-relations program; (4) establish a contact database; and (5) put the best principles…

Describes adapting an organizational technique used by cartoon animators to camp planning. A story board is a bulletin board on which are posted tasks on file cards. Columns for "to do,""doing," and "done" make it easy to track progress, add and save information, involve other staff members, set priorities, organize…

People in an organization have explicit (codifiable) and tacit (noncodifiable) knowledge about customers, products, processes, programs, mistakes, and successes. The process of knowledge management within camp organizations includes creating and collecting internal and external information sources, knowledge exchange among staff, and supportive…

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

Effective fund raising among graduate school alumni requires efforts that differ from those used with undergraduate alumni. Working with school-based or umbrella alumni organizations, staffing, and development of services and programs appropriate to this population are keys to success. Reunions, career roundtables, orientation, mentor programs,…

Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…

Training can generate long-term benefits for both camp staff and the camp, but camp administration must commit to creating a positive learning environment. Describes the benefits of training, how to identify training needs, key components of training, determining the delivery format, follow-up and retention, and seeking feedback from participants.…

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

Successful interinstitutional partnerships have common elements, including strong presidential commitment, administrative support mechanisms, faculty and staff involvement, periodic evaluation, integrated cooperation in each institution's day-to-day work, and communication. Care in choosing areas of cooperation, and the use of a joint advisory…

Five college and university fund-raising professionals discuss ways in which uncoordinated solicitations of gifts from the same prospective donor(s) by different schools or departments can be avoided by planning, coordination, and communication. Advantages and disadvantages of centralized and decentralized administrative approaches are considered.…

Techniques in using readership surveys to boost the effectiveness and acceptance of a college publication, particularly those intended for faculty and alumni, are outlined. Steps include planning the research, selecting survey participants, drafting a questionnaire, designing a survey package, monitoring response, and reviewing and presenting…

School and college fund raisers are offered suggestions for maintaining the momentum of the annual fund drive while undertaking a capital campaign. Professionals discuss their experiences and offer strategies, which include both clearly communicating the programs' different needs and handling the campaigns separately, and combining appeals to make…