Descriptor
| Business Communication | 1 |
| Guidelines | 1 |
| Higher Education | 1 |
| Persuasive Discourse | 1 |
| Reader Text Relationship | 1 |
| Reading Research | 1 |
| Technical Writing | 1 |
| Theory Practice Relationship | 1 |
Author
| Blyler, Nancy Roundy | 1 |
Publication Type
| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedBlyler, Nancy Roundy – Journal of Technical Writing and Communication, 1991
Discusses three aspects of reading (inferring, reasoning analogically, and learning). Demonstrates in sample texts their role in building consensual meaning in persuasive business communications. Proposes four guidelines to supplement guidelines already developed. (SR)
Descriptors: Business Communication, Guidelines, Higher Education, Persuasive Discourse
