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Ross, Billy I., Ed. – 1990
The information in this booklet has been compiled to help students select a college or university where a program in advertising education is offered. Information for each of the 110 programs listed in the booklet includes: (1) title of program; (2) specific degrees obtainable; (3) accreditation; (4) number of advertising students and graduates;…
Descriptors: Admission Criteria, Advertising, College Choice, College Curriculum
Johnson, Liliane Parbot, Comp. – 1982
A 3-year project to generate awareness and utilization of the nontraditional services offered by the Florida public libraries is described. The presentation is divided into two sections: an overview of the program to date and examples from the media campaign. Within section 1, three distinct phases of the project are identified and described:…
Descriptors: Advertising, Library Extension, Library Role, Library Services
Jackson, Marilyn – Currents, 1986
After years of having one of Boston's strongest adult education programs, Northeastern University's University College suffered an enrollment drop in the fall of 1983. Some of the steps taken to improve enrollment included: marketing research, fine-tuning the program, and promotion experiments. Some marketing tips are provided. (MLW)
Descriptors: Adult Education, Adult Students, Advertising, Case Studies
New York State Education Dept., Albany. Office of Adult Learning Services. – 1984
Each year one week is designated by the Governor of New York as Adult Learning Week because of the growing importance of adult education to society and the economy of New York State. The major purpose of Adult Learning Week is to promote greater public awareness of the availability and variety of learning opportunities for adults. In practical…
Descriptors: Adult Basic Education, Adult Education, Adult Learning, Adult Programs
Foster, Ralph S., Jr., Ed.; And Others – 1994
A collection of 12 essays and model program descriptions addresses issues in the marketing of university extension, outreach, and distance education programs. They include: (1) "Marketing and University Outreach: Parallel Processes" (William I. Sauser, Jr. and others); (2) "Segmenting and Targeting the Organizational Market"…
Descriptors: Advertising, College Administration, Costs, Delivery Systems