Some colleges and universities have found that alumni prefer to have ownership of their alumni association, and such a membership program can raise revenues for the institution while providing a valuable communication tool. A strong dues program can work well with an annual giving campaign. A variety of membership structures is possible. Details…

Online college alumni magazines should have a different format and construction than print magazines. Online magazines are best suited as quick-stop information services that supplement but do not duplicate the print periodical. The approaches taken by the University of Chicago (Illinois), University of Massachusetts Amherst, and Middlebury…

The University of Missouri's alumni association is using technology to recruit new members, increase retention, and provide benefits and services. Examples include the use of members' electronic mail for communication, use of personal barcodes on membership renewal notices, and automatic membership renewal using credit and debit accounts. (MSE)