"A Guide to Fundraising at Historically Black Colleges and Universities" is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector…

Using a hypothetical case study told in the first person, a fiftieth reunion chair illustrates sure-fire ways to lure reluctant alumni back to the campus. The techniques emphasize the personal and sentimental touch in mailings, other communications, and at the reunion itself. (MSE)

Describes some innovative public relations practices developed by Pennsylvania elementary schools. (SJL)

This guide suggests that public awareness campaigns can be an important part of a community's strategy to fight substance abuse. They can call attention to problems, and they can be a mobilizing force to unite different groups. The numerous public awareness campaigns that other communities use can be models for local efforts. This Action Kit lists…

Ideas for homecoming themes, events, and staffing are provided from a nationwide survey of alumni directors including: theme spirit; choose a team and plan a strategy; think homecoming, but not necessarily football; schedule time out for fun, games, and food; and involve the community. (MLW)

The experience of Stanford University (California) in developing the institutional image it portrayed on the World Wide Web is discussed. Principles and practical suggestions for developing such an image through layout and content are offered, including a list of things not to do on a Web page. (MSE)

This manual is designed to demystify a number of public relations techniques for those who wish to start producing their own materials with a minimum of time and money. Chapters focus on public relations; the library stereotype; words, ideas, and pictures; offset printing; creative print distribution; exhibits and posters; public speaking; and the…

When its video news releases received little television exposure, North Carolina State University developed a successful half-hour news magazine series to showcase its teaching and research efforts. The program has been well received, has provided good publicity, and makes needed news footage available in a timely fashion. (MSE)

A media training program conducted for faculty and administrators at Seton Hall University (New Jersey) is described. The program has helped participants become more confident in speaking to media, enhanced the university's visibility, and built campus confidence in the public relations staff. Suggestions are made for selecting the target audience…

Describes evolution of fact books at the University of Southern Mississippi, highlighting strategies for maintaining and enhancing its utility to users. Issues discussed include four audience considerations (context, customer, distribution, readability for middle-aged readers), format (fact sheet, pamphlet, pocket book, electronic fact book,…

A number of colleges and universities with widely varying sizes and missions have used direct mail techniques to improve fund raising. Methods include use of fund-raising themes, checklists of reasons for donating, gift clubs, and challenge grants. Attention to direct communication, image, and repetition of the message are success factors. (MSE)

Varied approaches taken to bringing vitality to direct mail fundraising campaigns are described for 10 institutions: Northern Arizona University, Georgetown University (District of Columbia); Miami University (Ohio), Kansas University, Pennsylvania State University, St. Ignatius High School (Ohio); Metropolitan State University (Minnesota),…

Intended for use by media specialists, this report presents techniques for effective communication and suggests ways of reaching out to various groups. Guidelines are provided for the production and distribution of semester reports on the school library media program, together with suggestions for the development of program goals and objectives,…

Washington College, a small liberal arts college on Maryland's Eastern Shore, revitalized its fund-raising program, adding an aggressive marketing strategy and a new emphasis on major gifts. They used a three-step process: assessed their situation, solidified their development program, and used that to support a big-gift campaign. (MLW)

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…