This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

Examines the steps involved in the development of publications used to promote continuing education programs. It looks at two primary elements: programing (delivering what the public wants) and promotion (telling the public where it is) and how they can work together to produce effective promotional publications. (CT)

The Practice Audit Model, a direct outgrowth of the Pennsylvania Pharmacists' Professional Development Program, provides a systematic framework in which to assess occupational and professional practitioners' continuing education needs and develop programs to meet those needs. The ultimate objective of the Practice Audit Model is to assist…

The role of colleges in providing lifelong education for alumni is considered. The book traces 75 years of alumni continuing education, with special attention to the years between 1956 and 1966, the beginning of the modern alumni continuing education era. Guidelines are offered for organizing and planning an alumni lifelong education program, and…

This document is a guide to developing and producing a teleconference to serve hearing impaired postsecondary students. Individual sections address the following topics: (1) planning your teleconference (identifying purpose and target audience, setting a date, use of continuing education credits, and planning for teleconference video…

The need for special education faculty development is emphasized and factors contributing to faculty development failure (including arbitrary agendas and lack of incentives) and to success (such as systematic planning and programing and institutional support) are considered. A listing of administrative and individual/group options is presented.…

This book considers every phase of the mentoring process, offering basic principles and concrete practices to establish and nourish an effective mentoring program for religious educators. The book contains a comprehensive overview of the mentoring literature from adult, religious, and general education. It explains the historical background for…

Describes the University of Wisconsin Extension Program's Educational Telephone Network (ETN) which provides more than 150 credit and noncredit program series annually. Points out that ETN has proved to be an effective, low-cost means of meeting the increasing demand for continuing education. (JMF)

This book provides business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who need marketing skills in a higher education or further education context. Theory, practice, and case studies are focused on real issues connected to promoting courses and institutions. The chapters are: (1) Introduction; (2) The…

Suggests how personal and situational aspects of decision making can contribute to effective leadership strategies. Discusses the administrator's role and program development and clientele. (CT)

In an interview, Dorothy A. Durkin, a successful marketing specialist at a major university's school of continuing education, discusses her approach to marketing, specific strategies, and techniques for using and storing information. She offers five guiding principles for reaching prospects personally and persuasively. (MSE)

The need for programs to update faculty training in ocular disease treatment is discussed, with emphasis placed on clinical experience and continuing education. (MSE)

Reviews the steps involved in developing a continuing education program at a community college: determine whether to take on the job; assess the existing continuing education activities at the college and the institution's perspective on continuing education; determine the community's perspective on the college; and plan for the future. (DMM)

Explores decision making strategies by program administrators regarding coordinating the program development functions of their agencies. Discusses program origins, orientation of resource persons, planning committees, supervision, and situational influences. (CT)

This guide is designed to provide information, advice, and programming strategies that historically black colleges and universities (HBCUs) might use to enhance the involvement of their continuing education programs with community economic development. It includes a review of the literature on successful higher education-economic development…