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Dennis, Marguerite J. – 1998
This book offers a guide to designing and implementing an enrollment and retention management program for colleges and universities. Emphasis is on a system which integrates the activities of the offices of enrollment management, retention management, admission, financial aid, registration, research, and public relations, including publications…
Descriptors: Academic Persistence, College Administration, Enrollment, Enrollment Management
Wassom, Julie – Child Care Information Exchange, 2002
Maintains that the winter months are an ideal time to review and refine a child care center's marketing program. Highlights the following target areas for review: (1) marketing plan; (2) action plan; (3) center or company identity package; (4) center brochure; (5) photos; (6) web site; (7) advertisements; (8) publicity; (9) voice mail message;…
Descriptors: Child Care, Child Care Centers, Early Childhood Education, Enrollment
