Discusses steps for building a customized, adequately staffed union and student activities marketing department so that union marketing activities and expenses fit into a well-considered structure and can be evaluated for their contribution to meeting organizational goals. (EV)

Discusses late-night programming by college student unions as an alternative to high-risk drinking behavior, describing such programs at Michigan State, Penn State, and West Virginia universities. Addresses these programs' mission statement, goals, presidential support, staffing, food, programming ideas, promotion and publicity, assessment,…

Offers 12 steps for multicultural programming success in a predominantly white environment which can serve as a guide for college union and student activities programming boards. Steps include: step out of one's comfort zone; multicultural programming will benefit the entire campus, not just the target group; and be aware of the three stages of…

An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

The Mentor School System (Ohio) recreated the role of department coordinator in all its secondary schools to develop a cadre of instructional leaders to break down the barriers between administrators and the classroom. (MD)

It is logical for groups within the college or university to work together for the institution's common good. Student activities personnel can initiate partnerships on campus in the areas of activities planning, academic and intellectual programing, and governance. It is also important to plan program evaluation and anticipate resistance to…

Individuals tend to avoid situations they perceive as risky, but positive risk-taking experiences allow people to continue seeking challenge and growth. Campus activities programing may involve risk taking or leadership in group risk taking, either in the activities themselves or in program planning. Leaders must relate risks to group goals to…

As part of an effort to develop a multifaceted agenda for dealing with employment-related child care problems of workers, members of the New York City Chapter of the Coalition of Labor Union Women gathered all the available contract clauses on child care, laid out the categories of problems which often need to be addressed, assembled the known…

The legal risks taken by an institution in sponsoring outdoor activities are discussed, drawing on decisions in court litigation. Topics addressed include negligence, degree of risk, spectator safety, athlete safety, release forms, and immunity. The role of adequate precautionary measures is emphasized. (MSE)

Common mistakes made in campus programing to meet the needs of a multicultural college community are reviewed, and strategies for more effective programing are presented. Suggestions include promoting diverse board membership, collaboration or cosponsoring, monitoring program inclusivity, discussing cultural sensitivity with performers, and…

Notes on planning for successful parent and family weekend programs at colleges and universities include discussion of the event's purpose, scheduling, use of a planning committee, funding, effective promotion, attention to program detail, tailoring programs to subgroups and target populations, event ideas, and family involvement in other campus…

A discussion of comprehensive advance planning for college performing arts programs outlines specific planning needs and looks at six myths about the audience for arts programs, particularly among the college student population but also including the surrounding community and other age groups. (MSE)

This guide, which is geared toward faculty at institutions of higher education that are in the process of developing a program for working adults in a community with a strong unionized working force, presents guidelines for establishing and developing a working relationship with a labor advisory board. The rationale behind establishing such a…

A four step model, developed to help college union staff help students independently determine and fulfill their leisure time needs, features identification of needs and skills, classification of these needs and skills, participation, and evaluation. (CJ)

The need for and development of a program in English as a Second Language (ESL) and functional English literacy for nursing home workers are outlined, and suggestions are offered for others desiring to start such a program. Anecdotal information and a needs assessment, in combination with Massachusetts state standards for nursing home workers, led…