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Peer reviewedFlickinger, Jan – NACADA Journal, 1989
A tour of centralized university advising centers revealed that the busiest centers had done an excellent job of marketing themselves to their campus clientele. Factors affecting successful marketing include image, location, service, advertising, and innovative problem-solving. (MSE)
Descriptors: Academic Advising, Advertising, Higher Education, Innovation
Madeira, Eugene L. – 1980
Based on the experience of 130 local adult basic education (ABE) directors in Pennsylvania, this guide presents suggestions for recruiting the least educated adults into ABE programs. Following an introduction that defines ABE and examines whose responsibility ABE is, the guide is divided into 12 chapters. Each of the chapters develops one…
Descriptors: Adult Basic Education, Adult Counseling, Adult Students, Advertising
