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Siau, Keng L. – Journal of Creative Behavior, 1996
Discusses using advanced electronic and communication technology to improve organizational innovation. Group creativity techniques, such as electronic brainstorming, PMI (a brainstorming approach involving plus, minus, and interesting points), synectics, and their verbal counterparts are compared. Electronic PMI and synectics are found to be…
Descriptors: Brainstorming, Communications, Computers, Creative Development