Convincing industry to adopt health promotion programs presents problems not generally encountered in the public sector. This article describes a marketing approach for organizations and individuals planning to "sell" health promotion to private firms. (PP)

Project ALERT, a 3-year Wayne State University workplace education program in partnership with 5 varied worksites in metropolitan Detroit, developed replicable workplace literacy models. A review of literature provided information on how and why adults learn. A needs assessment and on-site observations were conducted to determine which sets of…

Directed at persons who are not experts in program evaluation or workplace literacy, this handbook provides various options and processes that can be used for formal evaluation of workplace literacy programs. The handbook is organized in six sections. An introductory section acknowledges the weaknesses of any evaluation attempt. In the second…

The River East Alliance for Developmental Studies (READS) provided occupationally based literacy and numeracy instruction, over 18 months, for 451 entry-level workers, supervisors, and floor managers. The participants were employees from four diverse Connecticut manufacturing companies. During the project, 47 classes in reading, mathematics, and…

The Workplace Literacy System Project (WLS) prepared interactive CD-ROM discs containing about 50 hours of instruction and drill in basic skills presented within the context of the textile/apparel manufacturing industry. The project was conducted at a Sara Lee knit products plant in North Carolina. During the project, literacy task analyses were…

This publication examines seven programs that emphasize industrial and educational collaboration for special needs youth and adults in Illinois. The programs use various strategies to help persons with special needs, such as disadvantaged, handicapped, and limited-English-proficient persons, to prepare for the economic and employment mainstream.…