In a question-and-answer format, the assistant vice president for development and director of alumni relations at Carnegie Mellon University (Pennsylvania) discusses how alumni directors can gauge their programs' effectiveness, how his institution addresses the issue, and how a Council for Advancement and Support of Education project to develop…

Eight planning essentials for a successful college reunion are outlined: starting early; selecting enthusiastic and reliable volunteer leaders; training volunteers; balancing the budget; containing costs without sacrificing quality; publicizing; anticipating the unexpected; and evaluating the experience. Anecdotal evidence is offered that planning…

Recommendations for planning a successful training workshop for college alumni volunteers include assuring the association is organized and the program well timed; making sure everyone agrees to budget and/or financial commitments; using seasoned volunteers to conduct a feasibility study and determine training needs; making training enjoyable; and…

Asserts that for some in advancement, and many observers outside the profession, giving has become the primary measure of alumni satisfaction and the success of an alumni program. Two practitioners take issue with that assumption and offer ways to develop more comprehensive program assessment tools. (EV)

This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines…

College alumni associations are using a variety of approaches to improve alumni participation. Surveying alumni for needs and preferences can be fruitful. Program ideas include career planning, parent programs, community service, student relations activities, and high school recruitment. Qualitative and quantitative evaluation is crucial to…

Criteria for evaluating college and university advancement programs are presented, based on the efforts of professional area trustees and advisory committees of the Council for Advancement and Support of Education (CASE). The criteria can be useful in three ways: as the basis of internal audits of advancement programs or program components; as the…

Based on a research study that assessed the process of institutional advancement at selected small, independent colleges, this monograph provides data designed to help small college presidents, trustees, and advancement personnel focus on the advancement of their institution rather than its termination. Chapter One discusses the concept of…

The rationale, strategies, and methods of The Mercy College Self-Study Project are considered, and evaluation instruments are provided. This program of institutional evaluation and planning was initiated in 1980 and consists of: standardized surveys, a 10-year longitudinal (panel) study, and academic department self-studies. Questionnaires…