Discusses the important features of a successful public relations internship program. Considers the academic preparation, the academic structure, and the administrative procedures necessary for deploying a successful internship program. (HB)

Presents a theoretical model of internal-external communications and an example of an implementation procedure based on that model. (Author/IRT)

This report and reference booklet is designed to provide adult education supervisors, instructors, and General Educational Development (GED) students and alumni with information to establish GED alumni associations as part of the adult basic education program. The final report details the GED Alumni Stretch and Reach project, which was proposed to…

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…

Describes how to set up a school public relations committee, consisting of parents, staff, and students, to promulgate a positive school image. Dealing with the press to counteract media stereotypes of education is emphasized. (SJL)

Programming effectively meets informational, educational, and recreational needs of adult library users, but often receives less attention than other services. This program planning guide demonstrates that adult programming is an essential library service appropriate for a wide variety of libraries, and provides practical assistance in planning…

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

Based on the idea that to be successful, a student organization must have a sound public relations and publicity program, this handbook considers techniques of internal communication that establish good public relations with various special groups: the student body, the administration, the faculty, and the staff. The handbook states that…

This manual documents a family literacy program developed by Mississippi Gulf Coast Community College and conducted at a local elementary school. It describes how the program combined General Educational Development (GED) courses for parents with a preschool program for their 3- to 4-year-old children. Based on the Kenan Family Literacy model…

This informative how-to guide explains public relations strategies and the audiences they target, with tips for customizing these tactics for particular libraries. Helpful techniques are recommended for promoting the use of library media services by students, faculty, building administrators, and school support staff. Readers will also learn how…

Noting that every community is faced with providing high quality, affordable, and accessible child care, and that child care resource centers (CCRCs) are among the best tools for helping communities meet child care needs with the combined resources of the community, this manual is designed to help CCRCs design a public education program to meet…

These guidelines were developed to assist school administrators who have the responsibility of organizing a one- to three-day professional development program. The first section outlines the tasks involved in planning and implementing a workshop. The remaining sections cover the following: (1) developing and utilizing the workshop theme; (2)…

The guide is designed to help elementary school administrators and school communities in making decisions about FLES (foreign language in the elementary school) program design and implementation. An introductory chapter provides definitions of relevant program types (FLES, exploratory/FLEX, and immersion). The second chapter reviews the current…

This guide is intended to give concrete suggestions to home economics teachers on preparing and carrying out a public relations program. Stressing that public relations should not and cannot wait for a spectacular event to attract public attention, the booklet gives a variety of strategies to portray to different audiences what home economics…

This second volume of a two-volume manual provides a structure for the analysis of the design of cooperative education and the implementation of the design in terms of the 49 key elements of cooperative education. It is intended for use by persons responsible for cooperative education at state and local levels. Volume II is the heart of the…