Pitfalls presented in this guide to introducing microcomputers into school curricula include treating the change as magic, rushing to gain publicity, and changing by administrative fiat. Steps outlined to avoid such pitfalls include developing board policy and administrative procedures, acting on committee recommendations, and establishing a…

This booklet describes the interrelated and complementary educational roles and duties of the school district superintendent, principal, system media contact person, media coordinator, media specialist, curriculum coordinator, instructional staff, system media committee, building media committee, and the community. The descriptions of each role…

Educational public relations (PR) is a planned and systematic management function designed to help improve the programs and services of an educational organization. The standards and techniques discussed in this guide are based on the nearly 50 years of experience of the National School Public Relations Association (NSPRA). The guidebook offers…

Addressing the concerns and resources of small, rural school districts, this book sets out a rationale and model plan for school-community relations. After introductory material and a review of what's been done, the first major section lists and describes 10 criteria shown by research to be most important for a small school district community…