The concept of cultural universals, the basic needs shared by people around the world, is a critical concept in assessing the impact of culture on decisions about the international marketing of goods and services. In most cases, international marketers have little need to understand all the ways in which their culture differs from the culture of…

This book is a step-by-step guide for teachers interested in collaborating with their peers to promote their mutual professional development. The book integrates the principles of self-directed learning, cooperative learning, and critical reflection into a system in which teachers coach one another and collaborate in action research as the primary…