What is your school library's brand? This book will help school librarians improve their practice and strengthen their influence within their learning communities, increasing positive perceptions of school libraries through developing a brand in alignment with the AASL Standards. Branding isn't just for companies and celebrities. Your school…

In this article, Summer Creek High School (Harris County, Texas) librarian, Louise Lankau shares a formula for successfully integrating technology via the school library and reaching every department and teacher in a school of 2,500 students and 170 teachers. The challenge is that the teaching staff at Summer Creek increases each year to…

Identifies key issues and provides strategies for building a library Web site. Highlights include defining the purpose in accordance with what is technically possible; the server; connectivity; designation of responsibilities; page and link maintenance and enhancement; administrative organization, including a Web Governing Group, Web…

An understanding of the following issues will help media professionals to analyze and guide planning for technology in libraries: (1) technological vision; (2) systems thinking; (3) job analysis; (4) budget; and (5) statistics. (Author/AEF)

In this new, expanded edition step-by-step guidelines are provided for customizing a staff development program that is both proactive and goal-oriented. Drawing on the advice of 37 top experts with a variety of skill sets, this book presents information on how to assess a library's needs and set training goals, budget appropriately, develop a set…

Presents a strategic planning model originally developed for university research and illustrates its usefulness for academic libraries. Library development and fund-raising activities are used as examples to illustrate the various stages of strategic planning, including scanning the environment, designing the plan, acceptance, and adoption.…

A technology plan provides a blueprint against which to measure new technologies and applications, assess future needs, and allocate resources to balance technology with the needs of users and staff. This book is a comprehensive and practical guide for librarians preparing a technology plan. The book is divided into five planning steps, each of…

Public libraries must operate in a time of increasing change, both within the library community and throughout the larger social and economic environments in which the library must function. This book is a guide to the strategic management of change in community libraries. It addresses the unique circumstances and needs of public libraries and…

In the effort to reduce costs, improve productivity, enhance quality of services, and improve turnaround time for ordering, receiving, and cataloging new materials, libraries are increasingly turning to outsourcing as a strategic management tool to help them maximize use of their fiscal and human resources. This guide covers all aspects of…

This book provides basic information about the World Wide Web and serves as a guide to the tools and techniques needed to browse the Web, integrate it into library services, or build an attractive, user-friendly home page for the library. Chapter 1 provides an overview of Web basics and chapter 2 discusses some of the big issues related to…

As interlibrary cooperation has proliferated in the last several decades, multitype library organizations and systems have emerged as important forces in librarianship. The need for thoughtful and organized strategic planning is an important cornerstone for the success of organizations of all sizes. Part of a project by the Interlibrary…

In the first edition of this book, the concepts of marketing and planning library and information services were presented as effective managerial strategies. Several paragraphs from the introduction to the first edition are reproduced, with author commentary, in this edition as an affirmation that the message is still true. In this second edition,…

Presents three articles that discuss customer service in libraries, with a focus on planning for service management, a customer service program for library staff, and a quality improvement process. Highlights include developing and implementing service strategies, dealing with requests, redefining work relationships, coworkers as customers,…

This guide demonstrates strategic ways of developing and implementing successful library media programs and offers step- by-step strategies for achieving a balance between leadership and collaboration. The book is divided into two parts. Part I: "The Environment" addresses the components of the school environment--the students, curriculum and…

This book brings together articles that have appeared in "Technology Connection,""Library Talk," and "The Book Report" magazines over the past five years. All of the articles have important tips, tricks, techniques, and suggestions for building a successful library media program. The book is divided into six chapters,…