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Hacikyan, A. J.; Gill, Marilyn – SPEAQ Journal, 1979
Discusses the guidelines adopted in writing a 1980 English language textbook designed for business professionals and following the functional principles. Emphasizes the communicative skills approach implemented through situations and activities relevant to the business world, and describes the receptive and productive skills exercises provided in…
Descriptors: Business English, Communication Skills, Communicative Competence (Languages), Curriculum Development
Gardner, David C.; Beatty, Grace Joely – 1979
Within the context of the major objectives of developing, field testing, and refining the curriculum materials described in volume 1 of this final report (CE 024 117), Volume 2 describes and critiques the management system used by Project HIRE in that development process. (See Note for availability of curriculum materials.) Chapter 1 introduces…
Descriptors: Administrator Role, Cooperative Programs, Coordination, Course Content