ERIC Number: ED372433
Record Type: Non-Journal
Publication Date: 1994-Apr
Pages: 61
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
International Business, Gender, and Training: Preparing for the Global Economy.
Hugenberg, Lawrence W.; And Others
This paper deals with how to train employees in transnational companies to be more "global" in their understanding and awareness of different cultures. The paper defines as "target culture" where the employee or his family will be working and considers as a confounding variable in the international marketplace the role to be played by women. Gender, as an issue in international affairs, is included in a separate section of the paper. The final section of the paper provides a skeleton outline for a training program to help employees and their families prepare for moving to and participating in different cultures. Three cultures are used (Japan, Mexico, and the Middle Eastern or Arab) as examples of the kinds of information needed to begin appreciating and understanding another's culture. In this section a lecture is presented and a research assignment which obliges employees to locate information about the target culture is also included. A series of lectures and exercises which test cultural knowledge, communication behavior, and the possible results of parochialism, stereotyping, and ethnocentrism are provided, as are a questionnaire, pre- and posttests, and an evaluation form. Finally, the paper suggests that, for the good of their companies, international corporations should establish resource centers to continue to help their employees in different cultures. Contains 62 references. (NKA)
Publication Type: Speeches/Meeting Papers; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A