ERIC Number: EJ221899
Record Type: Journal
Publication Date: 1979
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Capturing Space in the National Magazines.
Christenson, Wesley J.
New Directions for Institutional Advancement, (Using the Mass Media) n5 p29-39 1979
College and university public relation specialists are offered guidelines for getting stories published in magazines, including awareness of the market, characteristics of different publications, and tailoring the material to fit the publications. (JMF)
Descriptors: Advertising, Content Analysis, Higher Education, Journalism, Media Selection, Periodicals, Public Relations, Publicity, Specialists
Publication Type: Journal Articles; Opinion Papers; Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
