Microcomputers in Political Campaigns--Lessons from the Jackson Campaign in New York.

Bernstein, Bruce

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Peer reviewed

ERIC Number: EJ427533

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0740-445X

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Microcomputers in Political Campaigns--Lessons from the Jackson Campaign in New York.

Bernstein, Bruce

Computers in Human Services, v8 n1 p55-66 1991

Discussion of the use of microcomputers in political campaigns focuses on the Jesse Jackson presidential primary campaign in New York State in 1988. User needs analysis is described, guidelines for the organization of a campaign information system are suggested, and the use of microcomputers for voter targeting is described. (LRW)

Descriptors: Computer System Design, Guidelines, Information Systems, Microcomputers, Needs Assessment, Political Campaigns

Publication Type: Journal Articles; Guides - Non-Classroom; Opinion Papers; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: New York

Grant or Contract Numbers: N/A

Author Affiliations: N/A