Discusses factors at play in the tremendous growth in for-profit institutions of higher education, including non-traditional students, emphasis on employment, hands-on teaching methods, and convenient scheduling. (EV)

Discusses the renewed demand for history in elementary and secondary schools and outlines the features of a modern curriculum. Recent directions and the essential elements of history are described as well as student outcomes. (AM)

Notes that it has not been easy to find a discourse to address the ways that unexamined attitudes about race, class, language, and gender perpetuate failure in schools. Describes briefly the work of the Committee on English Education's Commission on Teacher Education for Teachers of Urban, Rural, and Suburban Students of Color and the attempts to…

A discussion of portfolio analysis in college planning, a technique of determining the attractiveness and competitiveness of given academic courses, looks at the correctness of the technique and its application in the strategic planning process. Data from a British university illustrate the procedure. (MSE)

This seminar guide was designed for use with a series of slides in training administrators to market an educational program or service to corporations. The seminar explains the following eight stages in planning entry into the corporate market: identifying appropriate publics; researching the market (analyzing supply and demand, collecting data,…

The adoption by professional humanists of a marketing model is advocated, with emphasis on its application to undergraduate instruction. The model is designed to preserve the quality and autonomy of humanistic education and is derived from elementary marketing theory. (Author/MSE)

Colleges and universities must recognize that they exist in a competitive environment and view strategic planning as pivotal in the management of change, of their competitive positions within the education industry, and of resources. Higher education's new competitive aspects lend themselves to strategic planning models useful in business. (MSE)

The teacher supply-demand characteristics at a large urban school district are quantitatively assessed using a set of differential equations based upon the Arrow-Capron model and a 17-year database. Includes five tables. (MD)

Lists five fundamentals for early childhood education: (1) each child is unique, (2) each child has a range of differences within, (3) learning that lasts is embedded in meaningful experiences, (4) a good teacher gets to know each child and is knowledgeable about a child's needs, and (5) parents and teachers need to work cooperatively. (HOD)

Makes a series of recommendations for dealing with the problem of the number of PhD English candidates versus the smaller number of college teaching positions that are available each year. Asserts that far too many new PhD candidates are being admitted. Suggests, for example, guidelines for assessing PhD programs and the use of apprenticeships.…

Ways that population trends, societal pressures, and changing economic conditions affect learning needs are addressed. Small and large colleges are given information to help them evaluate their missions, chart new directions, and make necessary adaptations in their curricula. The three issues addressed are the theoretical formulation of the…

The changing role of the academic institution in relation to its environment is reviewed in terms of student constituents, white collar employees, geographic neighborhood, and professionals. An "androgogical" rather than "pedagogical" approach to community knowledge development and transfer, and ways for university planners to make academe more…

This paper addresses the issue of how one might go about providing a reasonable answer to the question of how many students will enroll in a new academic program at a university and applies the principles to the process of estimating demand for a new collegiate aviation program. A combination of approaches is suggested, including the following:…

The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…

This bulletin is a guide for adults who are considering pursuing higher education. It lists some common reasons adults pursue additional education. College options are then explored. This section discusses the degrees and/or certificates offered, benefits, and program offerings of community, junior, and technical colleges; liberal arts colleges;…