If you've got an idea you want to sell, you need to do two things: scan your environment and use effective tactics. This guidebook explains how to scan your environment and provides a collection of tactics you can use to sell your idea. Using this systematic approach will make you more likely to accomplish your objective--solving a problem or…

Here is the only reference book you will ever need for teaching primary school mathematics and statistics. It is full of exciting and engaging snapshots of excellent classroom practice relevant to "The New Zealand Curriculum" and national mathematics standards. There are many fascinating examples of investigative learning experiences,…

This article reviews steps for planning and delivering a speech: (1) preparation; (2) presentation; (3) audience participation; and (4) summarization. (FG)

Many administrators and educators have questioned the wisdom of establishing competitive goals for forensic programs. Many appear to believe that the acceptance of competitive goals necessarily leads to such abusive behavior as atheoretical teaching, the prioritizing of style over substance, the promotion of education shortcuts, and the…

Forensic educators stand at a pivotal point in the development of National Parliamentary Debate Association (NPDA) debate culture and standards; we have enough experience behind us to see where NPDA is going, but not so much "tradition" as to enslave us to the past. One area of reform that is highlighted by this paper is the removal of…

Discusses a six-step method for writing "customer stories"--a form of promotional writing that highlights the practical benefits of the product a company develops, markets, and supports. (RS)

Focuses on the dangers inherent in the "bureaucratic" mindset that can eliminate the bases for constructive argument. Claims a dramatistic perspective on argument counters this danger and aids in the alteration of frames of reference, simultaneously combating the bureaucratic mindset and increasing the chance for constructive change in…

One of the frustrations students new to intercollegiate competitive oral interpretation experience is having to learn the "unwritten rules" for the events. These rules are neither intrinsically negative nor positive. Any of the practices embodied in these rules may be used effectively by a student performing an oral interpretation of…

Describes several ways that a good marketing message conveys benefits to the reader and differentiates the product from its competition. (SR)

Explains a method of teaching students about the modes of persuasion (i.e., through logic, emotion, and ethos) identified by Aristotle. Explains how a class discussion of two familiar entities (i.e., a fast food chain and a media production) can introduce these concepts to students. (DMM)

People's conception of uniqueness in policy debate has changed dramatically in the past decade. Concepts like "we control uniqueness" and "direction of uniqueness" have come to dominate disadvantage debates. Unfortunately, policy debate has suffered as an activity as the result of some of these debating practices. In response, debaters and judges…

Discusses "little nothings"--a paragraph that pretends to give information but only alludes to or implies needed action. Presents examples of little nothings in a marketing flier for a filter. Discusses the role of the technical writer in translating the little nothings into clear, readable text. Discusses ethical issues. (RS)

Examines the ways in which tropes can argue and arguments can become tropes. Applies these concepts to the rhetoric of Carrie Chapman Catt and her identification of antisuffrage rhetoric. (NH)

Traces aspects of the evolution of interest in ethical issues by the National Communication Association (NCA), the effort to develop a Professional Code, and the development of the Credo for Ethical Communication adopted by the NCA Legislative Council November 6, 1999. Includes a copy of the Credo. (NH)

Today's collegiate forensic activities have changed in ways that pose profound challenges to directors of forensics. Six primary factors that contribute to the "at-riskness" of directors of forensics are: the changing face of today's forensic program forces difficult choices; the forensics community is seeing signs of a crisis in…