Descriptor
Source
| Journal of Broadcasting and… | 1 |
Author
| Stavitsky, Alan G. | 2 |
Publication Type
| Historical Materials | 2 |
| Information Analyses | 1 |
| Journal Articles | 1 |
| Reports - Evaluative | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textStavitsky, Alan G. – 1993
Two pioneering public radio stations--WOSU-AM, licensed to the Ohio State University in Columbus, and WHA-AM, licensed to the University of Wisconsin in Madison--conducted audience research as early as the 1920s. The challenge for early education broadcasters became to adapt the existing audience research paradigm to their purposes, or to develop…
Descriptors: Audience Analysis, Audience Response, Educational Radio, Higher Education
Peer reviewedStavitsky, Alan G. – Journal of Broadcasting and Electronic Media, 1995
Discusses the increase in audience research for public broadcast radio programming and how it influences decisions about programming and fundraising. The evolution of public radio's use of audience research is related to its changing conception of localism. (53 references) (Author/AEF)
Descriptors: Audience Response, Broadcast Industry, Cultural Activities, Feedback
