ERIC Number: ED282245
Record Type: Non-Journal
Publication Date: 1987-Aug
Pages: 27
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Campaign Policies, Broadcasters, and the Presidential Election of 1924.
Benjamin, Louise M.
The policies initiated by broadcasters for campaign coverage during the 1924 presidential election influenced the treatment of political candidates on the air and helped set the stage for inclusion of the equal opportunities clause in the Radio Act of 1927. AT&T, RCA, and General Electric formed policies to treat candidates fairly in allocating air time and assessing charges. Radio covered the conventions and the campaigns in an equitable fashion, thereby setting a precedent for subsequent elections. In addition, candidates were afforded equal opportunities to use broadcast facilities, and costs for the same services were uniform. The media companies also initiated policies to provide fairness in coverage. The National Association of Broadcasters urged its members to provide equal time to both major political parties and their candidates. Conventions of the major parties were covered at no charge to the broadcasters for the rights to the radio coverage. Only the costs associated with the broadcast itself were assessed the stations which carried the events. Political speeches and the other broadcasting needs of the candidates were paid for by the candidates or their political parties. As a result of these 1924 practices, today conventions and other public forums are covered without charge to the candidates, while candidates pay for other materials such as political advertising. (Sixty-two footnotes are appended.) (Author/JD)
Publication Type: Speeches/Meeting Papers; Historical Materials
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A