"Guys in Suits with Charts": Audience Research in U.S. Public Radio.

Stavitsky, Alan G.

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Peer reviewed

ERIC Number: EJ508716

Record Type: Journal

Publication Date: 1995

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0883-8151

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"Guys in Suits with Charts": Audience Research in U.S. Public Radio.

Stavitsky, Alan G.

Journal of Broadcasting and Electronic Media, v39 n2 p177-89 Spr 1995

Discusses the increase in audience research for public broadcast radio programming and how it influences decisions about programming and fundraising. The evolution of public radio's use of audience research is related to its changing conception of localism. (53 references) (Author/AEF)

Descriptors: Audience Response, Broadcast Industry, Cultural Activities, Feedback, Fund Raising, Instructional Effectiveness, Programming (Broadcast), Use Studies, User Needs (Information)

Publication Type: Historical Materials; Reports - Evaluative; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

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Author Affiliations: N/A