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Direct linkLe Blanc, Louis A.; Rucks, Conway T. – International Journal of Educational Advancement, 2009
A large sample of 33,000 university alumni records were cluster-analyzed to generate six groups relatively unique in their respective attribute values. The attributes used to cluster the former students included average gift to the university's foundation and to the alumni association for the same institution. Cluster detection is useful in this…
Descriptors: Alumni, Marketing, Discriminant Analysis, Alumni Associations
