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Broadcast News, Cable TV and the Telcos: A Historical Examination of the Rhetorical Forces Affecting the Electronic Distribution of Information to the American Television Public.
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Craft, John E.; Matera, Frances R. – 1993
The historic development of the cable phenomenon is traced through industry rhetoric that promised a multitude of services and "voices" in exchange for benign regulations. The current rhetoric of the "wired nation's" latest entrant into the broadband information delivery business--the telcos--also is examined in order to assess…
Descriptors: Broadcast Journalism, Broadcast Television, Cable Television, Computer Networks