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| Cryer, Patricia | 1 |
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| Guides - General | 1 |
| Information Analyses | 1 |
| Journal Articles | 1 |
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Cryer, Patricia – Simulation/Games for Learning, 1989
Examines the literature on marketing and uses the four elements of product, price, place, and promotion to elicit guidance for those who wish to market educational games, simulations, and workshops. Devising a marketing strategy centered on the customer is discussed, and the distinction between goods and services is described. (11 references)…
Descriptors: Costs, Educational Games, Instructional Materials, Marketing
