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Direct linkHindmarsh, Chloe S.; Jones, Sandra C.; Kervin, Lisa – Health Education Research, 2015
Alcohol media literacy is an emerging field that aims to address the link between exposure to alcohol advertising and subsequent expectancies and behaviours for children and adolescents. The design, rigour and results of alcohol media literacy programmes vary considerably, resulting in a number of unanswered questions about effectiveness. To…
Descriptors: Media Literacy, Health Behavior, Teaching Methods, Program Development
