ERIC - Search Results

Descriptor

College Administration	2
Higher Education	2
Marketing	2
Program Administration	2
Administrative Organization	1
Administrator Role	1
Case Studies	1
College Applicants	1
College Choice	1
Competitive Selection	1
Efficiency	1
Organizational Communication	1
Professional Autonomy	1
Program Effectiveness	1
Public Relations	1
Selective Colleges	1
Student Recruitment	1
More ▼

Source

Journal of Marketing for…

Author

Frankwick, Gary L.	1
Licata, Jane	1
Tucker, Stephen L.	1
Yost, Michael, Jr.	1

Publication Type

Information Analyses	2
Journal Articles	2
Reports - Evaluative	2

Education Level

Audience

Administrators	1
Practitioners	1

Location

Laws, Policies, & Programs

Assessments and Surveys

What Works Clearinghouse Rating

Showing all 2 results Save | Export

Tangible Evidence in Marketing a Service: The Value of a Campus Visit in Choosing a College.

Peer reviewed

Yost, Michael, Jr.; Tucker, Stephen L. – Journal of Marketing for Higher Education, 1995

A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)

Descriptors: Case Studies, College Administration, College Applicants, College Choice

University Marketing: A Professional Service Organization Perspective.

Peer reviewed

Licata, Jane; Frankwick, Gary L. – Journal of Marketing for Higher Education, 1996

Research on university marketing structures suggests environments without unique market segments result in circular, multi-layered structures; marketing autonomy is directly related to resource control; communication and cooperation among organizational layers is inversely related to resource control; number of autonomous organizational layers is…

Descriptors: Administrative Organization, Administrator Role, College Administration, Efficiency