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Direct linkHua, Zhu; Handford, Michael; Young, Tony Johnstone – Journal of Multilingual and Multicultural Development, 2017
This paper examines how intercultural communication (ICC) and the notion of culture are framed in on-line promotional discourse of higher education (HE) ICC courses. It analyses a specialised corpus comprised of 14,842 words from 43 course websites of master's programmes in ICC in the UK and the US--internationally, the two largest providers of…
Descriptors: Intercultural Communication, Computational Linguistics, Higher Education, Discourse Analysis
