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Direct linkGander, Michelle – Perspectives: Policy and Practice in Higher Education, 2014
Everyone has a personal brand. To ensure success at work you need to manage your personal brand which is made up of your tangible and intangible attributes. This paper reviews the literature around personal branding, looks at some of the attributes and discusses ways you can reflect and begin to build your personal brand in a higher education…
Descriptors: Literature Reviews, Higher Education, Professional Identity, Reflection
