Neuro-realism is a widely cited concept describing a textual phenomenon in popular science news wherein brain research uncritically validates or invalidates the "realness" of particular beliefs or practices. Currently, no research on neuro-realism examines the variable rhetorical roles of such statements, that is, how they support…

This article analyzes the power of ambiguous metaphors to present scientific novelty. Its focus is a series of papers by the prominent population biologist W. D. Hamilton in which he redefined the meaning of biological altruism. In particular, the article draws on Kenneth Burke's dramatistic pentad to examine why suggestions of motive are so…