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Download full textHanson, LuEtt – 1993
A television program employing a visual metaphor should be an effective instructional tool. Concrete imagery should make the metaphor more memorable and the topic more comprehensible. Splitting the metaphor between audio and video channels should make a strongly unified message, because the audience would have to compare the verbal and visual…
Descriptors: Affective Behavior, Affective Objectives, Audio Equipment, College Students
