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Direct linkC. M. Dubay; Melanie B. Richards – Marketing Education Review, 2024
Artificial intelligence (AI) has revolutionized various aspects of teaching and learning in higher education, with the potential to significantly enhance learning experiences, streamline administrative tasks, and foster personalized education. As the use of AI by students and instructors expands, it is crucial to carefully consider both its…
Descriptors: Artificial Intelligence, Student Projects, Active Learning, Technology Uses in Education
