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Peer reviewedTongren, Hale N. – Journal of Consumer Affairs, 1988
The behavior variables in 67 studies of marketing and consumer behavior were analyzed; significant variables relevant to satisfying the needs of older consumers were identified. Meta analysis revealed such factors as price consciousness, use of information sources, habituated shopping, and age-related concerns useful in predicting the consumer…
Descriptors: Age Differences, Behavior Patterns, Consumer Economics, Information Sources
Woosley, Mary Ann – Communication: Journalism Education Today (C: JET), 1978
Examines characteristics of today's teenagers and discusses their buying power and buying patterns. (GT)
Descriptors: Adolescents, Behavior Patterns, Consumer Economics, Demography
