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C. M. Dubay; Melanie B. Richards – Marketing Education Review, 2024
Artificial intelligence (AI) has revolutionized various aspects of teaching and learning in higher education, with the potential to significantly enhance learning experiences, streamline administrative tasks, and foster personalized education. As the use of AI by students and instructors expands, it is crucial to carefully consider both its…
Descriptors: Artificial Intelligence, Student Projects, Active Learning, Technology Uses in Education
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Melchiorre, Marilyn Martin – Contemporary Issues in Education Research, 2019
This study examines students' reflections on how concepts covered in a marketing course are applied to the broader liberal arts curriculum. The objective was to demonstrate when given a chance with an Interdisciplinary Reflection Assignment, students can articulate interdisciplinary relevance. The study collected sample data from six classes over…
Descriptors: Undergraduate Students, Business Administration Education, Marketing, Liberal Arts
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Seno-Alday, Sandra; Budde-Sung, Amanda – Journal of Teaching in International Business, 2016
The continuing rapid globalization has significantly changed the nature of business and management, leading to increased pressure from a wide range of stakeholders to globalize business schools and to internationalize business curricula. This comes with a corresponding imperative to rigorously evaluate the impact of an international business…
Descriptors: Business Administration Education, Business Schools, Global Approach, Assignments
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Washington, Melvin C. – American Journal of Business Education, 2014
Twenty-first century organizations are increasingly becoming global information networks where the emphasis on written communication is growing exponentially. Effective writing skills are becoming more essential to workplace success and thus a central focus in business programs across the country. This article addresses writing issues in business…
Descriptors: Writing Assignments, Business Administration Education, Business Communication, Writing Skills