In order to discover reader reactions to color on a newspaper page, specifically eye movement and overall opinion of the paper, identical pages were created and printed by the "St. Petersburg Times" (Florida). The content of fifteen front pages, six lifestyles pages, and three sports front pages were nearly identical, differing only in the kind…

Intended for use by both producers and evaluators of textbooks and other print instructional materials, this review of the literature focuses on the effectiveness of illustrations for motivation and for learning, and such typographical variables as readibality, legibility, standard typographical conventions, and format and layout. Areas examined…

Reviews color research and considers its implications for the design of instructional materials. Topics include physiological and psychological effects; color and learning, including attention, search tasks, retention and other objective measures, and non-objective measures; color and the cathode ray tube (CRT); and further research needs.…

This paper reviews relevant experimental literature on certain components of printed instructional materials which are commonly used in early childhood education for normal, at-risk, and handicapped children. The components examined include the use of color, instances of concepts, language style, number of answer options, the use of pictures and…

A gender gap between boys and girls has been reported in computer usage. Graphics may play a role in bridging that gap because of their motivational value. The literature reports gender differences regarding graphic content, color, detail, size, and movement. Based on these findings, preliminary design guidelines for graphics in computer-based…