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Interpreting Metaphor of Modality in Advertising English
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Xu, Jian – English Language Teaching, 2009
Based on a review of the historical and current studies on modality, this paper aims at interpreting metaphor of modality and its functions in advertising English according to theories of modality system and metaphor of modality in systemic-functional linguistics with a corpus we have collected. It is pointed out that metaphor of modality, a usual…
Descriptors: Teaching Methods, Advertising, Figurative Language, Second Language Learning