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Direct linkDahl, Andrew J.; Peltier, James W.; Schibrowsky, John A. – Journal of Marketing Education, 2018
Marketing educators have long espoused the importance of critical thinking as a means of developing students' higher-order problem-solving skills. In this article, we utilize an historical approach to investigate how educators have defined, operationalized, and empirically evaluated the critical thinking construct. To accomplish this, we review…
Descriptors: Critical Thinking, Marketing, Problem Solving, Thinking Skills
