Literature reviews have indicated there is a lack of data on public relations curriculum development for communication and business departments. Observations have been reported of "spectacular" growth in public relations courses in communication (Grunig, 1989). The first multi-disciplinary survey (3,201 college and university catalogs)…

This paper points out that in public relations (PR) the global network approach is fast catching on along with the trend of opening subsidiary offices and entering joint ventures and affiliations with PR agencies in various parts of the world. The paper discusses the need to build theory in the area of international public relations so that…

A participatory model of public relations proposed by Dean Kruckeberg and Kenneth Starck would seek not to serve a public but to build a sense of community. In this model the advocacy focus of the publicity model is dropped and there is a movement toward relationships rather than selling products and services. Leaving behind the journalistic…

This paper considers three issues related to the philosophical struggle between journalism and speech communication departments in developing a public relations curriculum. The three issues are as follows: (1) the definition of public relations, with an emphasis on persuasion; (2) the design of a public relations curriculum, using the one at…

In a review of the literature regarding the current and projected status of public relations degree programs and major trends in public relations practice in the United States, this paper analyzes aspects of the political/economic/social/cultural environment (PESCE) affecting the practice and teaching of public relations. The paper covers PESCE…

Discusses principles of curricular revision and academic change, focusing on the variety of collaborative relationships that develop during the process. Highlights collaboration among faculty; among academic services staff; and between academic personnel and public relations and admissions departments, institutional development staff, alumni, and…

Recent studies of the Chicago Bar Association suggest there is an important gap between what is taught in law school and most of the practice of law. Whether anyone cares about this gap, and what can be learned about the legal system from the studies, are discussed. (Author/MSE)

Posits that educational controversies are, in the long run, necessary to the enlightenment of American culture. Traces some representative events in the history of educational controversy; suggests some ways for educators to achieve equal footing with those who critize them. (CSS)

Maintains that current efforts to reform education and social studies are cycles of media hyperbole and political hope. Contends that issues underlying various programs are really about power and control. Argues that social studies has a role in making schools and students models of democratic thought and action. (CFR)

This document is the 11th annual summary of research and development projects in agricultural education. Included in the collection of 170 abstracts are 90 abstracts of master's papers or theses, 42 abstracts of doctoral dissertations, and 38 abstracts of funded or nonfunded staff studies. Research and development projects conducted at 30…

A study examined national trends and state policy in Washington State pertaining to the administration and funding of area vocational skills centers. During the study, key persons associated with Washington's skills centers were interviewed and surveyed concerning the following areas: policy and planning, curriculum and instruction, student…

This booklet, which is intended for individuals engaged in educational planning and administration, senior government officials, and policymakers in developing and developed countries alike, provides guidance regarding planning, implementing, and administering learner-centered adult literacy programs. Chapter 1 examines the following topics…