Literature reviews have indicated there is a lack of data on public relations curriculum development for communication and business departments. Observations have been reported of "spectacular" growth in public relations courses in communication (Grunig, 1989). The first multi-disciplinary survey (3,201 college and university catalogs)…

Through the process of manipulating language through speech play, young children learn the rules of their linguistic system. Metalinguistic awareness implies access to the rule system of language and the ability to distinguish between acceptable and unacceptable language usage. (JN)

Taken together, the 20 chapters in this book provide many suggestions, predictions, alternatives, innovations, and improvements in the speech communication curriculum that can be either undertaken or accomplished during the 1980s. The first five chapters speculate positively about the future of speech communication instruction in five of its most…

The results from several studies indicate clearly that students, alumni, and employers of college graduates are far more aware of the importance of a wide range of oral communication skills than are college faculties and administrations. The belief that students develop sufficient oral communication skills before coming to college, or that they…

A participatory model of public relations proposed by Dean Kruckeberg and Kenneth Starck would seek not to serve a public but to build a sense of community. In this model the advocacy focus of the publicity model is dropped and there is a movement toward relationships rather than selling products and services. Leaving behind the journalistic…

Intended for a largely European audience, this paper offers an overview of current definitions and goals of instructional communication and communication education teaching and research in the United States. The first major section of the paper looks at recent advances in instructional communication studies, concentrating on field research,…

This book presents a concise history of the first 100 years of development of the school of speech at Northwestern University (Illinois). Following an introduction that provides an overview of the school, the first chapter focuses on both the efforts of Robert McLean Cumnock to found a school of oratory on the principles of elocution and the…

The history of the basic course in speech communication in college shows that it has maintained a continued emphasis on public speaking and that change has been slow. A review of the literature revealed that the course has been typically viewed as a public speaking course taught in self-contained sections with one instructor responsible for…

A study investigated higher education communication curricula in foreign countries to determine the status (program offerings, objectives and trends) of communication curricula throughout the world. Considering the difficulty in preparing a comprehensive international inventory, a modified "snowball technique" (involving a series of…

This paper considers three issues related to the philosophical struggle between journalism and speech communication departments in developing a public relations curriculum. The three issues are as follows: (1) the definition of public relations, with an emphasis on persuasion; (2) the design of a public relations curriculum, using the one at…

Speech communication and journalism instructors should be aware of how computers are used in the mass media and what role computer systems can play in broadcast education. Many radio and television stations commonly use computers for accounting and business functions, and they are beginning to expand their computer operations to program logs and…

Designed to aid speech communication educators who want to attract engineers and engineering students to their classes, this paper provides a brief profile of the engineering profession and the engineering professional, proposes courses to meet the needs of these students, and offers some suggestions on how to adapt the speech communication…

The teaching of intercultural communication has been characterized by a lack of a general paradigm for research; consequently, most texts are a potpourri of trends. The types of information that ought to be summarized and integrated into a coherent frame of reference are in the intrapersonal-interpersonal areas, group communication, and mass…

In discussing the complex aspects of innovational change in counselor education programs, this paper advances two major arguments: (1) that the communication skills possessed by counselors determine the eventual success or failure of the counseling relationship, and (2) that interdisciplinary approaches to innovational change for counselor…

Since the relationships among theory, research, and pedagogy often are not clearly explicated in the literature on communication in the helping professions, this paper seeks to remedy the situation by exploring these relationships. Part I presents the general perspectives and orientations that are used to study and explain communicating in helping…