Post structural reader theories--i.e., theories that focus on the reader/viewer rather than the text as the creator of meaning--are considered in this paper in terms of their application to educational media research. Some key concepts of reader theories are defined as follows: (1) reading is the process of creating meaning while viewing an…

This paper reviews graphophonic factors underlying the development of reading competence and their relationship to functional aspects of reading. The paper suggests that attention be paid to aspects of visual form, such as the use of typographic and linguistic cues, to improve the operational effectiveness and motivational appeal of materials for…

Creating a link between current research findings and classroom practice, this book analyzes, compares, and critiques prevalent classroom strategies in beginning reading instruction in light of expertise available in other countries. The book begins with a section on "Points of Departure," consisting of three chapters:…