Describes study of students in grades 8 through 12 that was conducted to determine the degree to which television messages influence a person's construction of reality (the cultivation hypothesis). Research methodology that tests the effects of television exposure is examined with emphasis on the importance of demographic control variables. (38…

A study was conducted to describe the television viewing habits of grade 6 children in primary schools within the metropolitan area of Melbourne, Australia; to examine the nature of the relationships between factors found to be relevant in explaining television behavior; and to examine the relationship between television behavior and school…