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Licata, Jane; Frankwick, Gary L. – Journal of Marketing for Higher Education, 1996
Research on university marketing structures suggests environments without unique market segments result in circular, multi-layered structures; marketing autonomy is directly related to resource control; communication and cooperation among organizational layers is inversely related to resource control; number of autonomous organizational layers is…
Descriptors: Administrative Organization, Administrator Role, College Administration, Efficiency
Elfner, Eliot S. – 1976
The differentiation between efficiency and effectiveness in evaluating the performance of institutions of higher learning is examined and the role of management information systems in the decision-making processes of such institutions is explored. While efficiency is primarily concerned with cost minimization concepts, effectiveness is concerned…
Descriptors: Accountability, College Administration, Conference Reports, Educational Assessment
Silver, Sandra – 1984
Within the literature on special education administration in rural areas three topics emerge: difficulties associated with bringing special education programs to rural areas; need for research pertaining to special education in rural areas; and a concern with cooperative arrangements as a means of providing special education programs in rural…
Descriptors: Access to Education, Administrative Organization, Administrative Problems, Educational Cooperation