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Direct linkCummins, Shannon; Nielson, Blake; Peltier, James W.; Deeter-Schmelz, Dawn – Journal of Marketing Education, 2020
In this article, we review the recent expansion within the sales education literature from five primary journals and the business literature at large. The five primary journals are the "Journal of Marketing Education, Marketing Education Review, Journal for the Advancement of Marketing Education, Journal of Education for Business," and…
Descriptors: Marketing, Sales Occupations, Periodicals, Business Administration Education
Cummins, Shannon; Peltier, James W.; Erffmeyer, Robert; Whalen, Joel – Journal of Marketing Education, 2013
The "Journal of Marketing Education" is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the "Journal of Marketing Education," "Marketing Education Review," "Journal of…
Descriptors: Experiential Learning, Special Education, Business Administration Education, Merchandising
