Higher education administrators often wonder if the information they receive from the low response rates to surveys of non-matriculating applicants accurately reflects the entire population of these non-matriculants. These questions are exacerbated by evidence that response bias does exist. This paper describes how St. Mary's College in Notre…

Study-abroad programs are among the many academic programs being evaluated in the assessment of colleges and universities. One evaluative tool is the survey of students who participate in these programs. This paper discusses the use of such surveys by St. Mary's College (Indiana) during the past decade to gather information regarding program…

A three-part study conducted at a medium-sized, Christian comprehensive college in Michigan (Calvin College) examined the college choice process including why students apply but do not enroll, as well as the reasons why students enroll. Subjects consisted of: (1) those who made multiple inquiries and had multiple contacts with the college but did…

This study compared 4,594 student responses from three different surveys of incoming students at the University of South Florida (USF) with data from Florida's State University System (SUS) admissions files to determine what proportion of error occurs in the survey responses. Specifically, the study investigated the amount of measurement error in…